Youth Prevention & Guardian Program
Our Commitment to Responsible Innovation
At RELX, we are dedicated to shaping the future of vaping by developing advanced technologies and programs designed to empower adult smokers through ethical innovation, thoughtful design, and science-driven solutions.
From the very beginning, we have taken this responsibility seriously. Central to our mission is the ‘Guardian Program’ a company-wide initiative that ensures our products are used responsibly and only by the intended audience. This program spans every stage of our operations, from product development to sales practices, and includes close collaboration with retailers to strengthen on-site age verification and identification protocols.
Through these efforts, we remain committed to preventing and discouraging use by minors and non-smokers, while continuing to pioneer safer, ethical alternatives for adult smokers worldwide.
IF YOU WISH TO CONTACT US ABOUT A YOUTH PREVENTION ISSUE OR FIND OUT MORE ABOUT OUR POLICIES PLEASE EMAIL SUPPORT@RELXINTL.COM
Guardian program initiatives
Our Responsibility and Commitment
At RELX, we believe our products are intended only for existing adult smokers and vapers not for non-smokers, non-vapers, or anyone under the legal age. We maintain strict safeguards to prevent misuse and are unwavering in our commitment to protecting youth.
Support for Legislation and Regulation
We fully support effective laws and regulations that prevent the purchase and use of our products by minors. Our efforts go beyond compliance, as we continuously strengthen our own internal standards to ensure responsible distribution.
Responsible Packaging and Labeling
All RELX packaging includes a prominent nicotine warning:
“This product contains nicotine. Nicotine is an addictive chemical.”
In many countries where such warnings are not required by law, we voluntarily include them as part of our commitment to transparency and responsibility.
Ethical Marketing Practices
Our marketing follows strict global guidelines to ensure it is directed only toward adult smokers:
We do not use cartoons, youth-oriented celebrities, or models under the age of 25.
We do not associate our products with youth-focused lifestyle imagery.
All marketing materials include three elements:
A health warning (often added voluntarily).
The Guardian Program logo.
A clear line stating our products are for existing adult smokers and vapers only.
Age-Gated Access and Technology
Our official websites are age-gated to prevent minors from accessing or purchasing RELX products online. We are also harnessing advanced technology to further enhance the Guardian Program’s safeguards.
Empowering Our Partners
We extend the Guardian Program to our stakeholders and business partners, ensuring its positive influence is maximized across our entire value chain. This includes:
Educating commercial partners on proper implementation.
Embedding reseller terms that require compliance with underage restrictions.
Monitoring performance and enforcing penalties for violations.